Gaya APA

KOTLER, P., ARMSTRONG, G. (1997). Dasar-Dasar Pemasaran Principles of Marketing (7). Jakarta: PT. Prenhallindo Jakarta.

Gaya MLA

KOTLER, PHILIP., ARMSTRONG, GARY. "Dasar-Dasar Pemasaran Principles of Marketing". 7 Jakarta: PT. Prenhallindo Jakarta, 1997. Text.